Royal Lytham Pro Shop required a more refined e-commerce experience that better reflected the prestige of the club and the quality of the retail offering. The aim was to modernise the online store, improve usability across all devices and create a smoother customer journey for members and visitors shopping online.
Problem
The existing website felt dated and lacked the level of polish and usability expected from a premium golf retail experience. Difficult for the team to maintain, poor user experience and the overall presentation didn’t fully reflect the quality of the products or the reputation behind the club. The business needed a website that was easier to manage internally, while also providing customers with a cleaner, intuitive shopping experience online.
Outcome
The new Shopify store was designed to feel cleaner, more modern with the visual direction elevated to better align with the identity of Royal Lytham both on and off the course. Product presentation, navigation and overall usability were significantly improved, alongside a backend experience that is now far easier for the team to manage and maintain. The result is a more modern e-commerce platform that better represents the club while providing customers with a smoother, more seamless way to shop online.