Milk Maids needed a modern Shopify store that reflected the quality of the brand while making online ordering and click & collect simple for customers, to help reduce instore queues. The goal was to create a premium online experience that felt authentic to the farm, improved usability across mobile devices and gave the business a manageable ecommerce platform for future growth.
Problem
They previously had a single landing page which didn’t properly reflect the quality of the products, brand or the in-store experience.
The business needed:
e-commerce
a clearer customer journey
a more modern visual identity online
improved mobile usability
a streamlined click and collect ordering experience for local customers
Outcome
A fully redesigned Shopify store was launched with a stronger visual direction, improved mobile experience and simplified customer journey.
The new site gives Milk Maids a modern e-commerce platform that is easier to manage internally while supporting online orders, click & collect - helping reduce queue times during busy periods.
"The thought of creating a website always seemed so daunting to us, Ben made it so achievable and exactly what we needed in a a good time frame. His support since has been exactly what our business has required to move forwards, can’t thank him enough!" Fiona P. - Milk Maids